Do you know how to optimize your site for search engines? Check out this step-by-step guide on how to optimize your site and increase you...
Do you know how to optimize your site for search engines?
Check out this step-by-step guide on how to optimize your site and increase your volume of organic search traffic! Get ready to see big results, starting today!
Why do I need SEO for my site?
Search engine optimization, or SEO, is a way of getting more visitors and traffic to your website. Good SEO gets people to visit a website because it has relevant content that relates specifically to their interests. Optimizing your site for search engines doesn’t just mean putting meta tags on each page it also means creating a streamlined experience. For example, optimizing your site involves making sure all pages have simple navigational options and descriptive URLs so users can find what they’re looking for in an efficient manner. By improving navigability and usability, you make it easier for Google’s bots (and people) to find and use your content, which leads to increased volume searches you guessed it: traffic!
How does Google determine ranking of my site/page?
The first step in optimizing your site is understanding what factors determine a Google ranking. First and foremost, SEO is about content. The more relevant and engaging your content is, the better chance it has of appearing in more results. Beyond that, there are numerous ways to try and game Google's algorithms through link building and competitive analysis. None of them work consistently; they're basically whack-a-mole games that will come back to bite you if Google catches on. In other words, it’s a complete waste of time—it's far easier (and worthwhile) to focus on creating better content instead. That being said, here are some basic points about how Google determines ranking
What are backlinks and why do they matter?
Backlinks are links that point to a website. Backlinks matter because search engines consider them an indication of a website’s popularity and relevance. More backlinks mean better rankings on Google and Bing, which makes backlinks important for SEO. Backlinks can come from just about anywhere—social media sites, YouTube videos, blogs, news articles—as long as they link back to your site or content piece (and contain quality content in their own right). You can also get links by creating great content; that’s called earning links instead of building them. The key is creating great stuff people want to share with others so they do it naturally without being asked. This usually requires understanding who will be interested in what you have to say and finding ways to get them interested!
On-Page optimization vs Off-Page optimization
On-page Optimization refers to any optimization done on your
own website, such as keyword research, link building and content creation.
Off-page Optimization refers to any action that's done outside of your website
such as link building, promotion or PR. Often On-Page and Off-Page optimization
are used interchangeably but there is a subtle difference between them. The
major focus when optimizing websites is about having quality content and links
pointing towards it.
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